Die-Cut vs Kiss-Cut Stickers: The Full Breakdown
When ordering custom stickers, you’ll likely come across two common finishing options: die-cut and kiss-cut. But what exactly do these terms mean? And more importantly — which one should you choose?
Let’s break it down.
What is a Die-Cut Sticker?
A die-cut sticker is cut through both the sticker material and the backing paper in the shape of your design.
That means the final product is the exact shape of your logo, icon, or artwork — with no extra border around it.
✅ Key Features:
- Cut all the way through
- No backing margin
- Sticker + paper = same shape
- Looks great as individual giveaway or product insert
What is a Kiss-Cut Sticker?
A kiss-cut sticker is cut only through the sticker material, leaving the backing paper intact.
The final sticker still has your design shape, but it sits on a larger square or rectangular sheet.
✅ Key Features:
- Sticker is custom-shaped
- Backing remains square or rectangular
- Easier to peel (especially for intricate designs)
- Can print brand, instructions, or QR code around the edge
*Note: Normally Kiss-cut sticker will be prepared in a sheet:
Visual Difference: Die-Cut vs Kiss-Cut Stickers
| Type | Cutting Depth | Backing Paper | Peel Ease | Visual Presentation |
|---|---|---|---|---|
| Die-Cut | Cuts through sticker + back | No border | Medium | Compact, sleek, true-to-shape |
| Kiss-Cut | Cuts sticker only | Has border (usually square) | Easy | Shows extra space around edge |
Which is Better: Die-Cut or Kiss-Cut?
It depends on your goals:
Choose Die-Cut if you want:
- Stickers that look like their shape (e.g. logos, icons)
- Premium standalone stickers to give away or sell
- A minimalist look with no visible border
Choose Kiss-Cut if you want:
- Easier peel experience for customers
- Custom shapes with fragile edges
- Extra space for branding, info, or QR code
Popular Use Cases
| Use Case | Best Option | Why? |
| Promotional giveaways | Die-Cut | Looks more polished and compact |
| Label sheets with multiple designs | Kiss-Cut | Keeps designs organized and peelable |
| Branding for products | Die-Cut | Minimalist appearance |
| Stickers with complex shapes | Kiss-Cut | Less risk of tearing or edge lifting |
Can I Use the Same Design for Both?
Yes — but you may need to adjust:
- Die-Cut designs should avoid ultra-thin edges (can tear)
- Kiss-Cut designs can have more intricate cutlines
- Bleed areas and safe zones still apply to both
If unsure, always request a print preview or consult your printer.
How Much Does Each Cost?
Both options cost roughly the same, but:
- Die-Cut may require custom blade cutting (higher setup for low quantity)
- Kiss-Cut is often faster to print in batches or on sticker sheets
At SenangPrint.com:
- Die-Cut and Kiss-Cut are available for all materials
- Prices start at RM29.90 per 300pcs (Mirrorkote)
- Custom shape + cutting is included in price
Final Thoughts: Choose Based on Purpose, Not Hype
Both die-cut and kiss-cut stickers are high-quality and professional — but they serve different purposes.
If you want standalone, premium-looking brand stickers: Go die-cut.
If you want functional, easy-to-peel labels or informative designs: Go kiss-cut.
Not sure what to choose? Talk to us at SenangPrint.com or WhatsApp us at +6011-6129 4889 — we’ll guide you to the right fit.
